Event

L’Eroica, a celebration of cycling heritage

23 November 2015

It all started in 1997 with one cycling romantic, Giancarlo Brocci, and his love for cycling’s rich heritage. To revive the cycling era of the past he created an event, L’Eroica. The idea? A challenging non-competitive ride through Italy’s Chianti region on vintage road bikes with matching kits. Brocci wanted participating cyclists to experience the cycling of the past, with real suffering and true solidarity. In his words; ‘L’Eroica is more than a vintage bike ride and festival, it’s about the beauty of fatigue and the thrill of the conquest, the essence of road cycling.’

In this 5-minute video Giancarlo explains why he is so passionate about the L’Eroica.

L’Eroica worldwide

In 2015 five L’Eroica events were organized worldwide, in California, Italy, Japan, Britain and Spain. All five employ a similar set of rules. The most important one is that your bike should be built in 1987 or earlier. To match your ride you are encouraged to wear wool jerseys and shorts, and a traditional cycling cap. But you can be creative with your outfit, as long as it’s vintage. Oh and don’t bring any power bars, pit stops will serve wine, olives and prosciutto. Dates for the 2016 L’Eroica’s can be found here!

L’Eroica featured on Strava Stories

Not convinced yet? Then you surely will be after taking a look at this amazing photo story of the original event, L’Eroica Gaiole, in October this year. It was put together by the talented couple, Jered and Ashley Gruber, and published on Strava Stories last week. It is filled with beautiful pictures capturing the essence of L’Eroica. Enjoy!

eroica strava

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