I have worked in lots of different areas taking on many roles and working on awesome, sometimes scary but always fulfilling projects. I have a bachelor degree in Brandmanagement and started my career working my ass off for a fashion magazine. I went on to do PR for sports and fashion brands and then joined an impresario, as a marketing officer for small and large theater productions. After a short stint in the non-profit sector I decided to start working for myself in 2015.
As a freelance marketing and social media expert I get into all kinds of cool projects. I am fortunate to be working with Gijs Bruinsma on many of these projects. He has a large network of great people in the cycling community and he has some great ideas too. Get in touch in you want to work on something together!
Backroads #1
Backroads is our ode to the Springclassics. The route takes riders through the Gelderse Vallei over roads less travelled alternated by challenging unpaved segments. Gijs and me created our own Strade Bianche with some Flemish cycling traditions mixed in. Full gallery here.
Where The Streets Have No Name #1 #2 #3
Three years ago, Gijs and me launched WTSHNN, an off-road cycling event in a small festival setting in the woods. Gravel versus MTB. A friendly race over trails normally closed to cyclists. The third edition in march 2019 sold out in just 6 days. Full gallery here.
Cycling event creation and promotion
Together with Gijs Bruinsma I have realised two cycling events and we are looking at building on the success of Backroads and WTSHNN by expanding our event portfolio.
Writer and editor
Over the years I have written many articles, mostly on cycling and fashion, sometimes in Dutch but mainly in English. It has brought me to some fantastic places meeting lovely people all over the world, like this crew in Greece. Read the article here.
Digital content manager at Soigneur
From January 2016 to February 2019 I was in charge of the content on Soigneur’s online channels: galleries.soigneur.nl, soigneur.nl, shop.soigneur.nl, Instagram and Facebook.
Kei Boulderhal
In November 2014 Sven Verhoeven and my partner Joost Hofman opened the doors to Kei Boulderhal, the finest bouldering gym in the Netherlands. It has been a great ride so far. A second Kei gym will be opened in Apeldoorn in 2020. I love being part of the awesome Kei team.
